RSS Content is King

Why Castlock?
Good software, like good business, is about finding a need and filling it. When you work with lots of tools to fill your own needs -- you learn over time what works best, what's most needed, and what's missing from the toolbox. Castlock is what works best, what is most needed and what was missing.

Why Not Others?
While many software applications provide content management for the web, few have focused on content visibility. While others have lagged on the technology, we have lead on the use of it for business. While meaningful metrics have been mysteriously separate from RSS publishing platforms that support blogs, podcasts and pressrooms -- we've developed our entire system with analytics reporting as a primary requirement.

So What?
The companies that appreciate Castlock most have typically experienced hacking around the limitations of others. Instead of piecing together plug-ins, using separate applications to track basic statistics, "figuring out RSS," hoping search engines are indexing your content or wishing there was an easy way to protect it for internal subscribers -- now you can focus on what matters most.

What Next?
The uses of RSS technology within Castlock are ultimately defined by you. At the risk of comparing apples to oranges, we offer a feature comparison chart alongside a few of the most recognized platforms used to generate, manage and/or measure new media.

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Register for a demonstration or call James Clark (303-444-9214 x10) or Jason Cormier (303-444-9214 x11) at Room 214 for questions.

If you are interested in becoming a Castlock RSS platform reseller or technology integrator, check out our RSS licensing and integration information as a first step.

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Some Castlock Advantages Include:

• Provides spam-free methods of delivering targeted newsletters, promotions, press releases, articles, training, video, podcasts, sales information, company updates, in-feed advertising and more.
  
  
• Enables a greater level of organization and access to large volumes of new or archived data. Delivery of media can be moderated (like Tivo) for user-friendly, efficient methods of receiving information, either anonymously or authenticated.
  
  
• Increases search engine visibility as content is syndicated and regularly updated. Content can be optimized and delivered over the web, via ipod, blackberry, and other mobile devices.
  
  
• Maximizes intelligence by providing historical, easy-to-understand, real-time metrics (imagine correlating subscriptions and downloads to RSS feeds and podcasts based on the time a radio spot or TV ad is aired).
  

The uses of Castlock will continue to expand as the new-found desires of companies seeking to leverage RSS as part of their overall corporate and marketing strategies matures. Interested in discussing how you would like to use it for your company? Register for a demo or give Jason Cormier a call at Room 214 (303-444-9214 x11).