Castlock RSS Software Uses

Castlock was originally created by Kris Smith as a better alternative to Wordpress and Feedburner for managing his podcast content and corresponding metrics.

Today, it's being used by companies that have or regularly generate the kind of textual, audio or video content that attracts large audiences. It's also being used to help support remote sales teams, corporate communications and training initiatives. The advantages of RSS with Castlock are numerous. What will you use it for?

Companies benefiting from Castlock

• Produce content on a regular basis (product news, earnings releases, blog updates, event calendars, podcasts, the list goes on)
  
  
• Were concerned that their e-mail marketing methods are not being effective



• Need to stay in front of their audience on a regular basis (multiple times per day, daily or weekly)



• Need one interface that will update web site content, as well as a news feed, allowing for multiple updates to occur by simply adding content only once



• Have an audience that is hungry for information



• Need better search engine visibility. Fast.



• Desire to be perceived as a market leader



• Are updating customers who buy through auctions



• Need accurate, real-time statistics for downloads and subscribers to justify expenses



• Have a remote sales team that requires updated news and information on a real-time basis



• Had a distance learning program that is expensive and cumbersome to maintain